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Web Analytics Whose Inputs Improve Website Conversion Rate
Using Google Analytics to track and understand true metrics will increase your website conversion rate
A Web Analytics with high standards will always refine & improve these Google Analytics settings
I set up Web Analytics infrastructure correctly to see complete & uninterrupted user behavior in the funnel
Conversion Tracking
Besides main conversions, we need to track all micro conversions too. Micro conversions are used to segment website visitors by their performance on the website and create remarketing audiences and custom segments in Google Analytics, all used for ongoing analytics.
Properties & Views Settings
Reporting settings & referral exclusions should be organized first to protect data integrity. Data collection & retention settings, bot filtering, site search settings, custom filtering, tagging settings, and account linking – All have to be tailored for your business needs & KPIs you follow.
Custom Goals & Events
Major user interactions on your website should be defined as an event or a goal — a vital part of Google Analytics. They have to be tailored for your business needs & KPIs. We use Goals & Events to measure campaign performance, create remarketing audiences & funnel analysis.
Custom Segments
User segmentation is crucial for web analytics. Each segment is a group of website visitors split by their actions in the funnel. We segment users by website interaction, set of actions, and specific demographic, location, traffic channel, interests – you name it!
Audiences & Remarketing
Custom Audiences play an influential role in Remarketing & Web Analytics reporting. Custom audiences based on website activity allow higher control over ad communication and analyze the behavior of a precisely segmented group of website visitors.
Custome Reporting Dashboard
Custom Audiences play an influential role in Remarketing & Web Analytics reporting. Custom audiences based on website activity allow higher control over ad communication and analyze the behavior of a precisely segmented group of website visitors.
Web Analytics is an essential tool for any business that generates revenue online
Whether you sell a product online or generate leads, if you’re B2B or B2C – Google Analytics will bring value to you!
Every business should use Google Analytics to analyze the following dimensions:
User website interactions
New vs. Returning visitors behavior
Micro & Macro conversions
Page performance
Scroll Depth
Active & Passive time on site
User demographics, location, interests
User flow on the website
Performance of marketing channels
The quality of traffic from different channels
A/B testing implementation and results
Lead Generation Businesses
Businesses that generate leads rely on Web Analytics to bring actionable inputs about:
The way visitors are interacting with your website:
Completing key actions for lead form engagement
Submitting forms
Starting phone calls from your website
Scheduling meetings
Signing up for newsletters
Spending a significant amount of time reading your content
E-commerce Businesses
Businesses that sell products online rely on Web Analytics to bring actionable inputs about
Prospect vs Customer website behavior
Purchase, Add to Cart & Initiate
Checkout conversion
Volume & conversion rates
Checkout Funnel Behavior & Drop-Off Rate
Shopping Behavior
Sales data crossed with multiple segments & dimensions
Product Performance
Funnel Visualization
Every Web Analytics client goes through the following steps after onboarding
Our web analytics department will work on your Google Analytics and Google Tag Manager to build analytics systems that are, on an ongoing basis, bringing you actionable inputs on how to optimize funnel, messaging, offer and performance of all traffic sources
Audit & Research
The key to building exemplary web analytics & conversion tracking systems is understanding all ins and outs of your business. What was tracked, which data should be accurate but isn’t, and how people move through different stages in a funnel are just a few. We track and analyze macro-level behaviors like purchasing or cart/form abandoning to get insight on our next focus.
Strategy & Planning
We make the exact plan of what we’re tracking on the website. Macro conversions – Lead, Sale, Phone Call, etc., are the main events we optimize and report performance. Micro conversions, such as active and passive time on page, scroll depth, clicked on CTA buttons but didn’t convert, signed up for newsletter and others, are very important. We use them for remarketing audiences, page performance, user behavior analysis and many more things.
Google Analytics Setup
When the plan is approved, we import all events created in GTM in Google Analytics. They’re used to create Goals around which we create Custom Segments, Custom Audiences & Custom Reports. Google Analytics needs to be set up to group and segment data correctly. Specific infrastructure must be built in GA & GA4 to enable reliable, ongoing web analytics and reporting.
Developments & Updates
As we work on the account, we’re identifying additional actions on the website we should track or settings in GA that should be tweaked. On an ongoing basis, we refine the entire system to ensure KPIs we track and analyze are the ones we care about the most in the given period. We’re here to ensure all the latest best practices in analytics are implemented and fully working in your account.
Analysis & Reports
Weekly, we analyze and report back to you on changes and the performance of all major dimensions in Google Analytics – Audiences, Goals & Events, Devices & Platforms overlap, performance by different attribution models, and many others. We work intensively with you, ensuring you get data-driven and trustworthy inputs that make a huge difference when implemented.
Lifetime Value Modeling
Understanding the future value each conversion will bring by calculating the Lifetime Value of your customers is the key for scaling. It’s crucial to optimize smart bidding strategies to their fullest. Measuring LTV on an ongoing basis allows us to optimize our ad spend better, understand who our most valuable users are, the optimal way to approach them, and what to cross and up-sell.
Custom Attribution Modeling
Google Analytics default attribution models sometimes aren’t enough to give us the complete insight into user’s behaviour in our funnel, leading to conversion. When that happens, we develop custom attribution models tailored for the specifics of our funnel. Custom attribution models allow us to deeper evaluate the performance of different traffic sources with much higher precision.
Meet our clients from around the world
- User ID set up on the website and trading platform
- 52 different audience segments created and analyzed
Wahidur Rahman
Web Analytics Expert
I will set up and manage your conversion tracking across channels like Facebook, TikTok, Snapchat, Google Ads, GA4, and more. Everything will be organized clearly, and I’ll provide easy-to-understand reports to help you see how your campaigns are performing.
Your Web Analytics must cover everything from the list!
MY daily, weekly & monthly protocols guarantee that every dimension & setting in Google Analytics is checked diligently.
Micro & Macro Conversion Tracking
Scroll Depth Analysis
Site Search Analysis
Demographics Analysis
Device, Browser & OS Analysis
Custom Audience Segmentation
New & Returning Users Analysis
Funnel Behaviour Analysis
Conversion Time Lag Analysis
Attribution Model Analysis
Offline Conversion Tracking
Active & Passive Time on Page
Site Speed Analysis
Geo & Location Reporting
Custom Goals Segmentation
Hyper-Targeted Audience Creation
Multi Channel Funnel Analysis
Tailored Dashboard with Custom KPIs
Conversion Path Analysis
Time of the Day & Day of the Week Reporting
I am equally diligent with all conversion tracking and web analytics platforms.
Every step the user takes must be tracked and visible in Google Analytics. It often means combining different tools and platforms, but we got you fully covered here!
When you pair conversion rate optimization with web analytics, you create a robust system that improves the conversion rate of the entire website and all traffic sources.
A higher website conversion rate makes every channel more profitable, netting higher ROI on every marketing investment you make.
Implementing all needed CRO changes based on the Web Analytics inputs speeds up the initial setup, split & A/B testing, and increases the conversion rate faster.
You choose the scope and the pace. I am flexible and can support you in multiple ways.
Priority is what terms suit you best. Our focus is on what brings the most value to your business!
Ongoing Web Analytics Management
Priority is what terms suit you best. Our focus is on what brings the most value to your business!
MOST POPULAR!
One-time Google Analytics Setup
We’ll do a complete setup of Google Analytics and Conversion Tracking. You’ll have properly organized and structured Google Analytics and data inside, ready for ongoing Web Analytics.
E-commerce Businesses
Businesses that sell products online rely on Web Analytics to bring actionable inputs about:
Reporting & Communication tailored exactly to you
We follow our protocols relentlessly but match your needs on the dot.
Meet our clients from around the world
- User ID set up on the website and trading platform
- 52 different audience segments created and analyzed
Wahidur Rahman
Web Analytics Expert
I will set up and manage your conversion tracking across channels like Facebook, TikTok, Snapchat, Google Ads, GA4, and more. Everything will be organized clearly, and I’ll provide easy-to-understand reports to help you see how your campaigns are performing.
Request an Audit of Conversion Tracking & Google Analytics setup
We’ll go over 30+ different settings and dimensions in Google Analytics and Google Tag Manager, checking how conversions are tracked, and Google Analytics organized. We will make a doc file with audit outputs, prioritizing the list of needed improvements and missing settings.